There are three things that define millennials. The most obvious one is that they are the generation born between 1980 and 2000. Keeping with the obvious stuff, the second one is that they LOVE technology in all of its forms. The third one isn’t a secret, really, but big companies are perhaps the only ones that have understood it and taken advantage of it – millennials are incredible spenders.
A quick Google search should bring tons of articles taking about that last characteristic and how businesses can make the most out of it. Yet, even with that widespread attention, small businesses aren’t marketing to millennials at all. At least that’s what a recent survey conducted by Manta has revealed. According to it, only 15% of small businesses across all industries are marketing to millennials which, of course, means that most of them are missing out on perhaps the most important consumer demographic today.