Selling products online? Offering your services on the Web? Trying to stand out in the digital jungle we call the Internet? Then you’ll definitely want to keep an eye on your reputation – you know, the things people call behind your back. A good reputation can open unimaginable doors for your business. A bad reputation can shut them tight, for good and in your face.
People are already used to research companies before purchasing their products or hiring their services. That’s especially true for small businesses, which many times are virtually unknown to customers. If this is your case, then knowing how to handle your reputation online is crucial. Here are some tips to do it.