The biggest news this week surely went down yesterday, when Facebook finally launched its new Reactions feature worldwide. What many might see as just a few new set of emojis is a major change for the social giant. Don’t believe it? After 9 years of the Like monopoly, Facebook has finally acknowledged the need for new ways of interacting with the content on the platform.
So, instead of just liking a post, you and everyone else we’ll be able to love, laugh or wow at, or be sad or angry about it. It’s a welcome feature for people uncomfortable with liking a post out of sympathy for someone sharing sad news or for those that believe that liking a video don’t actually show how much they love it. But what about companies and their pages? Is this a good news for them or is a dangerous feature for people to hate on a particular brand? And how will it impact on small businesses’ marketing?