2017 UX trends. What’s the scenario for this new year?

AI, VR, and Chatbots will be the next trending technologies this year. We’ve been digging dipper to find out how they are going to impact on UX designs, so here’s a list of what we’ve found out.

2017 UX Design Trends

1 – Design for mobile. Mobile will still be trending, so every interface is going to be designed with mobile devices in mind. This is no news, but what will be new in 2017 is thatthe old web interfaces will be evolving into mobile, because no one wants their users to learn different interfaces for each device they use.


2 – Conversational UX. With the rise of chatbots and messengers, design will be oriented to learn new stuff for their needs. Based on a study run by Statista, we use 5 apps per day in average, and at least one of them is a messenger app. As there are endless opportunities and new ways of interaction with users, this kind of artificial intelligence will become the norm. This is a designer’s new field to explore and innovate with.


3 – Users ID and conventional passwords will be extinguished. We don’t know for sure if this year, but they’ll start abating. Taking advantage of geolocalization, voice recognition, biometrics and many other technologies, authentication will become easier and faster.


4 – VR has a great potential. Not only in gaming and traveling fields, but also in many others like the medicine industry. Augmented Reality and Virtual Reality are on the trend for 2017, with a big impact on visual design and interaction.


5 – Autonomous vehicles. Most people will feel safer if they have to cross the street while there are autonomous vehicles, instead of human drivers. It seems even drivers will want their cars to have autonomy. So, we’ll start to see some brand new autonomous designs this year.


6 – Beyond screens. Designing for speech (in the case of conversational UX), or designing for any other new technology without screens, is a challenge. We’ll start going beyond visual, so what we should have into account, is that no matter the channel, we are designing for people. As Golden Krishna says “The best interface is no interface”.


There’ll be plenty of progress going on in 2017 so if you don’t want to miss out on anything, there’s something you should definitely do (besides following Lis7o) – attend tech conferences! If that’s your thing, then we’ve found an article by Fabricio Teixeira, that names some of them. Here’s a list of the ones that already scheduled for this year:


  • Interaction 17, February 3–8, New York, NY, United States ✈
  • World Information Architecture Day 2017, February 18, 65 locations ✈
  • Convey UX 2017, February 28 — March 2, Seattle, United States ✈
  • UX Australia, Design Research 2017, March 9, Sydney, Australia ✈
  • iA An Event Apart:
    • April 3–5, Seattle, United States ✈
    • May 15–17, Boston, United States ✈
    • July 10–12, Washington DC, United States ✈
    • August 28–30, Chicago, United States ✈
    • October 30–November 1, San Francisco, United States ✈
    • December 11–13, Denver, United States ✈Summit 2017, March 22–26, Vancouver, Canada ✈
  • UX Immersion: Interactions, May 1–3, Portland, OR, United States ✈
  • UXLX: User Experience Lisbon 2017, May 23–26, Lisbon, Portugal ✈
  • UX London 2017, May 24–25, London, United Kingdom ✈
  • UX Scotland 2017, June 7–9, Edinburgh, Scotland ✈
  • UX Strat 2017, June 15–16, Amsterdam, Netherlands ✈
  • Design & Content 2017, July 17–19, Vancouver, Canada ✈
  • UX Week 2017, August 29 — September 01, San Francisco, CA, United States ✈
  • Interact 2017, September 25–29, Mumbai, India ✈
  • EuroIA 2017, September 28–30, Stockholm, Sweden ✈
  • Interaction South America 2017, November, Florianópolis, Brazil ✈

2017 will be the year where will see new features and solutions for enterprise users and consumers of the mobile experience. It’s up to you to be on the trend and to plan your strategy to take advantage of this clues on the following twelve months.

4 reasons why you need a custom 404 page

It doesn’t matter how big or small your small business site actually is – your visitors will eventually end up in a 404 page (you know, the page that pops up when someone is trying to access a page that simply doesn’t exist). Be it because they mistype your URLs or because you forgot to take down a broken link, they’ll probably come across the infamous 404 page.

Dusting off your brand – 4 tips to reinvent it

You may be among the many, many people that believe a brand reinvention is only needed when everything else fails. Well, you should get your facts right! Though is quite obvious that a reinvention is the only way out for an almost broke company,  pretty much every business out there will benefit from a partial or total reinvention in one point or the other. Rebranding is one of the key to success, especially today when everything and everyone is constantly changing.

Should you do it, though? If you haven’t changed for a while, then most definitely. A fresher approach to what your small business actually is can help you reach your true audience and finally start the elusive way to the top. Does that mean that you have to throw out all your brand is about now? Not precisely. It’s just a matter of knowing what to change and how to do it. Fortunately, we’ve made a list to help you with that (you can thank us later).

15 things to do when creating the first site for your small business

You know your small business won’t exist for most people until you get it online. Having your own business site is essential to get new customers and promote your services and products. Yet that’s easier said than done. Having a good site isn’t just a matter of design – it’s a matter of planning and understanding what are you try to tell with it.

Adjusting a company site to meet such standards isn’t easy, so imagine what happens when you do it for the first time. Are you in that position right now? Don’t worry. We at Lis7o are ready to give you some tips to get the first website of your small business up and running. Follow these steps and you’ll be closer to a great site!

3 design changes to increase your website’s conversion

When we at Lis7o start talking with new clients about their ideas for their new websites, we mostly hear one request – make them beautiful! And though having a great-looking site is something we also look for our clients, we always remind them that design has to serve a bigger purpose. It’s not a matter of putting things just because they look nice – they have to contribute towards that goal.

Any business site exists to turn visitors into leads – and web design is key to increase the chances of success. It’s amazing how some minor design changes can impact the amount of leads you get. Sounds incredible? It’s not: a handful of design decisions can really make a huge difference for you. What decisions are those? Well, you’ll have to read the rest of the article to find out.

To scroll or to click, that’s the question (for web designers, at least)

For many of us coming from the above the fold culture, a long scroll site might come as an aberration. Yet we’ve come to see more and more sites using this navigation style to the point that it has long stopped being a trend to start becoming a default. But, should it? Living in an increasingly mobile scenario, the simple and concise answer seems to be ‘hell, yeah!’. Things, of course, tend to be more complex than this.

Being from the above the fold culture myself, I found that I don’t mind scrolling endlessly in certain occasions and definitely annoying on others. A totally unscientific research I just did shows that I’m not alone – people do care about the context to pick one over the other. So, though many people believe that we should start retiring clicks from our lives entirely, there’s still plenty of room for it on the Web.

And that’s when things get tricky for web designers. When to use one and when to pick the other? It’s a matter of taste or there are some hidden pointers to unveil that define whether use one or the other? There are more questions about this, I’m sure, but I’ll try to narrow down some of the things that will help you decide.