Not so long ago, many marketers insisted that a successful business couldn’t exist without a good digital strategy. “Build a great site” we said. “Talk with your customers on Facebook” we advised. “Learn some SEO, for Christ’s sake!” we shouted in frustration. But now that all of those tips are already common sense, there’s another more relevant message for small businesses owners out there – go mobile.
It’s not precisely an original suggestion. We’ve seen mobile devices go from new toys for a few to ubiquitous tech. Now we all share our photos, check the news and watch videos from the palm of our hands. Basically, everything’s going mobile and the things that don’t are soon forgotten. It’s pretty obvious that small businesses should be there too! That’s precisely why you should mobilize your business. But what the heck does that mean?