Want to stay relevant? “Mobilize” your business with these tips

Not so long ago, many marketers insisted that a successful business couldn’t exist without a good digital strategy. “Build a great site” we said. “Talk with your customers on Facebook” we advised. “Learn some SEO, for Christ’s sake!” we shouted in frustration. But now that all of those tips are already common sense, there’s another more relevant message for small businesses owners out there – go mobile.

It’s not precisely an original suggestion. We’ve seen mobile devices go from new toys for a few to ubiquitous tech. Now we all share our photos, check the news and watch videos from the palm of our hands. Basically, everything’s going mobile and the things that don’t are soon forgotten. It’s pretty obvious that small businesses should be there too!  That’s precisely why you should mobilize your business. But what the heck does that mean?

15 things to do when creating the first site for your small business

You know your small business won’t exist for most people until you get it online. Having your own business site is essential to get new customers and promote your services and products. Yet that’s easier said than done. Having a good site isn’t just a matter of design – it’s a matter of planning and understanding what are you try to tell with it.

Adjusting a company site to meet such standards isn’t easy, so imagine what happens when you do it for the first time. Are you in that position right now? Don’t worry. We at Lis7o are ready to give you some tips to get the first website of your small business up and running. Follow these steps and you’ll be closer to a great site!

How ad-blocking is changing the digital marketing landscape

After years and years of money losses, strong criticism and even lawsuit threats, the marketing industry has finally found who’s to blame for ad-blocking – itself. At least that’s what the Interactive Advertising Bureau (IAB) posted yesterday admitting that the industry had “messed up” with its hunt for data and profits.

“Looking back now, our scraping of dimes may have cost us dollars in consumer loyalty” wrote Scott Cunningham, senior VP-technology and ad operations at the IAB, in a long-awaited self-critical text. The post hints that marketers finally seem to acknowledge what’s driving users to install ad blockers en masse – a greedy monetization of the Web that has sacrificed the user experience just for profit.

Struggling to engage? Here are 3 ways to finally do it

A recent report has found that 72% of content marketers see 2016 as the year in which they’ll actively try to create more engaging content. Well, I don’t know about you but I think most of us are already in that train. Unfortunately, many of us are struggling to get it done and the train is going off the rails.

Creating engaging content – especially when marketing a small business – is one of the hardest things you can face. So, what can you do? Probably a lot. Whenever something isn’t working, the solution isn’t one-dimensional. You can change the tone of your blog posts, create more visual content, establish a new kind of strategy for your social media. And you can also try one of these.

Why you should delete some of your old content

In the age when content is king, thinking about deleting content might seem like crazy. Why get rid of articles and blog posts that may be driving traffic to your site? Because they might be causing more harm than good. We won’t argue that perhaps you have some old content that is actually valuable, that drives traffic and ranks well in search results. But chances are that most of your old content is obsolete by now – and it may be something that’s holding you back.

Not so long ago, we all grew accustomed to post up to 5 or 6 300-word articles per day. It was the way content worked then – keyword stuffing, link building, more quantity before more quality. But times have changed a lot since then. The updates applied to Google’s algorithm over the past years have tried to shift the focus from quantity to quality, penalizing sites that won’t adhere to the new rules.

The results? We are all writing longer and longer posts capable of providing actual value to the reader. A 300-word article isn’t enough anymore and most of us have played along. But many of us have forgotten about something – our old crappy content is still online. And Google doesn’t forget that easily. So, perhaps it’s time for you to analyze your old content to check if it isn’t hurting your site’s SEO without giving anything in return. Here’s how to do it.