Dusting off your brand – 4 tips to reinvent it

You may be among the many, many people that believe a brand reinvention is only needed when everything else fails. Well, you should get your facts right! Though is quite obvious that a reinvention is the only way out for an almost broke company,  pretty much every business out there will benefit from a partial or total reinvention in one point or the other. Rebranding is one of the key to success, especially today when everything and everyone is constantly changing.

Should you do it, though? If you haven’t changed for a while, then most definitely. A fresher approach to what your small business actually is can help you reach your true audience and finally start the elusive way to the top. Does that mean that you have to throw out all your brand is about now? Not precisely. It’s just a matter of knowing what to change and how to do it. Fortunately, we’ve made a list to help you with that (you can thank us later).

5 New Year resolutions that can make your small business succeed

Yes, we know that the New Year started 15 days ago. And yes, we’re also aware that you most probably have already made your resolutions for this year. Yet, we feel confident that following 5 are a worthy addition to any small business owner’s list, even when they come a little late. After all, we’re in January, 2016 has just begun and there’s plenty of time to make this your year. How? We told you already – by making these resolutions and really, really work to stick to them.