For many of us coming from the above the fold culture, a long scroll site might come as an aberration. Yet we’ve come to see more and more sites using this navigation style to the point that it has long stopped being a trend to start becoming a default. But, should it? Living in an increasingly mobile scenario, the simple and concise answer seems to be ‘hell, yeah!’. Things, of course, tend to be more complex than this.
Being from the above the fold culture myself, I found that I don’t mind scrolling endlessly in certain occasions and definitely annoying on others. A totally unscientific research I just did shows that I’m not alone – people do care about the context to pick one over the other. So, though many people believe that we should start retiring clicks from our lives entirely, there’s still plenty of room for it on the Web.
And that’s when things get tricky for web designers. When to use one and when to pick the other? It’s a matter of taste or there are some hidden pointers to unveil that define whether use one or the other? There are more questions about this, I’m sure, but I’ll try to narrow down some of the things that will help you decide.