If you manage your own social media, you’ll surely run out of ideas at some point. Of course, if you check your insights you’ll find out some posts are performing better than others, and you’ll realize some types of content are better than others. But when it comes to really crack social media, you need to renew your content at every step.
Drivers to sales will not remain always the same, and innovative content will guarantee your engagement rate powers remain up.
So here are some ideas for you to try next time:
- Snapchat stories. We’ve already talked about Snapchat tactics in a previous post. Your aim should be user generated content. And how could you start working towards that objective? Filters, stickers, and of course real-time video. If you’re not already working on Snapchat, take into account maybe you’ll have an advantage being one of the first in your field to get into. According to a New york-based research firm, L2, only 70% of businesses have Snapchats accounts. Just picture your strategy and start trying. Geo-targeted filters, drawings, behind the scenes content, the blend you like the most. It’s all matter of trying in a new social media network.
- GIFs. They are a fun alternative to static content. Performing very well, they’ll allow you to easily tell a story, educate your clients about anything, and add some dynamic to your brand image. You can take a look at some of the brands that are already using a .gif strategy, like https://twitter.com/trello. If you want to create your own GIFs (and that’s our suggestion) you can do it using lots of web tools, like http://giphy.com/create/gifmaker.
- Infographics. Less is more. If you want to publish lots of data, you’d better don’t post just text. You know the saying: “An image is worth a thousand words”. Sometimes an image is not enough either. But you can mix them together, and you’ll get more attention. Images + text = infographics! Try canva.com to build your own.
- Cinemagraphs. If you dig a little deeper, you’ll find this kind of GIFs, that will show a static image with only some part of it moving. It’s a more artistic kind of media, that will require a more experimented designer, but it’s worth the effort.
- Streaming. Everyone is streaming right now! At least many, many users are, so we are positive it will work for brands too. It’s a more intimate experience and people we’ll feel they are getting exclusive content. Also, people spend more than 3x more time watching a live video compared to a traditional uploaded video. And of course, Facebook is rewarding this by prioritizing streaming on their feed. So isn’t it worth trying? Streaming via Facebook or Instagram. Try it out!
Let us hear your experience when you give a chance to these 5 types of social media content. Try – measure – and retry with something else. You know this is an ever evolving context. It would be good if you follow the wind and evolve yourself, right? No more BS!
