Saying that the Internet has gotten bigger since its humble beginnings is surely an understatement. From the handful of sites of the early 90s to the more than 1 billion we can visit today, the Web has expanded in spectacular fashion and has given us access to anything and everything we can think of. From a user point of view, this is undeniably fantastic. From a business standpoint, however, reaching the targeted audience sometimes feels nothing short of a miracle.