Have you ever visited a website for the first time just to click away as quick as you can? Of course you have! There are tons of ugly or unusable sites out there, so chances are you come across many of them – even today! Naturally, you don’t want your business site to cause that to your visitors. You surely need your visitors to stay and learn all about your product and services and – eventually – buy you something.
Well, we got news for you. That’s not gonna happen if you don’t have a top-notch site. In other words, you need amazing images, vibrant colors, a minimal and unobtrusive UI and a structure that let’s your visitors seamlessly wander about the site. Miss one of these and all your efforts will amount to nothing. There’s no way to tell which element is more important than the other but one thing is true – you can’t build a good website without smartly planned foundations.
That’s why we made a list of 4 elements your business site should definitely have to entice visitors to stay and read more about your small business. Want to know which ones? Read on!
1 – A contact section
It might sound nuts, but there are lots of businesses out there that are not paying attention when providing their contact data to their customers. Many believe that a phone it’s enough to get people to reach out but that’s awfully wrong. People want to know there’s a real company behind the site and that can be shown with a thorough contact section including phone, address, social networks and email. Oh, and make sure all of that information is displayed clearly and it’s easy to find – people hate to be looking for them between other data.
2 – About your business
We said that people want to know there’s a real company behind the site – and what better way to do so than an about page? You can show yourself and your staff, your facilities and even your business’ story. Humanizing your company is the best way to build trust with your potential customers, since they’ll be able to check you out and feel more secure about dealing with a business with a face and a history behind it. What’s more – see if you can include some testimonials section. Past clients talking about your products and services is the best and most credible way to showcase why your company rocks.
3 – The perfect content
Don’t create content just because someone told you so. You have to give something valuable with every piece you write and not do so to stuff some keywords in it and use it as a promotional material. People love content worth their time, like case studies, research articles, listacles with useful tips and infographics. Don’t waste your time in vague or self-promotional content – people will run away from blog posts whose only purpose is to talk about how great you are. And if those articles are written by you, well, let’s say that nobody likes egocentrics.
4 – The minimalistic approach
Look, what do you do if you land on a site that’s filled with block of texts? And what about sites that have auto-playing videos, all kind of popups and tons of images one after the other? That’s right – you get the hell outta there. So, why should you do that in your own website? The Internet’s dynamics have almost forced us to keep it simple and to display only the most relevant and eye-catching information to catch the attention of high-speed internauts. That’s why you should make your site design as minimalistic as possible, using only the useful stuff and leaving all the other apart you’ll have a clearer message that’s more likely to reach your customers.
Think of these 4 elements as essential components of the perfect website. If you miss one of them, your site won’t work as good as it may, simply because people will easily detect that something that’s missing. Be sure to cross them out of your to-do list when building your site and you’ll be one step closer to success!