Many of the clients that come to Lis7o asking for our help always remind us of the same – “don’t forget to set up/adjust our Facebook page!” Almost all of them have already understood Facebook’s importance in digital marketing and creating engagement. Yet, when we propose that they should expand their businesses to Twitter, most owners are in disbelief – or they refuse instantly.
Small business owners tend to see Twitter as a time-sucking platform that doesn’t do much for them. But that’s so far from the truth that the we are almost tempted to call it “a blatant lie.” Without going dramatic, here are the reasons why we believe that (and why we think your small business needs a Twitter profile now).
You want your services and products to be known, right? You want more people to learn they exist and to try them, no? Well, Twitter can help you there. There are more than 100 million daily active users tweeting – and the keyword there is “active” because they are insanely active. On average, each user tweets 5 times a day and they tweet about almost anything. That anything could be your business. Best of all, it won’t cost you a dime.
Twitter users love to share their points of view –and they’ll certainly talk about companies they like and don’t like. Yours could be among them and you definitely want that to happen, even if they aren’t precisely singing the praises to you. The value is in the (FREE) feedback they are providing you and with which you can adjust your services and your marketing. Besides, you can use Twitter to be part of a healthy conversation that has enormous potential to make your business grow.
More business opportunities
With opportunities will come with the visibility Twitter can give you, that’s for sure. But you’d better not sit and wait for them. Instead, you can use Twitter to identify people having troubles with which you can help. Of course, you can offer your services when someone actually needs them, but you can also do something nice for other people even if it doesn’t end on sale. Twitter users will surely appreciate it and will bond with you. And guess what? They’ll remember you next time they need something you offer.
Since Facebook started to become more and more popular, teenagers began migrating to less-parent-populated platforms. Twitter was among the favorites. That’s why you should keep it in your marketing strategy – a huge portion of the younger demographic feels at home on the microblogging platform. So, if you consider teenagers as an important demographic (and, trust us, you’ll definitely want to do that), then you have to open a Twitter profile to reach them.
More competitive approach
You know how market is – if you leave a window open, a competitor will come in and try to take your things from you. That’s precisely what’s happening with all the businesses that refuse to be on Twitter: their competitors are already there, reaching (and “stealing” their audiences). Being active on Twitter will show your potential customers that you are there willing to help them and, at least, will show them you’re another option to consider.
We always explain these reasons to our customers and always end our explanation with the same conclusion: “Want to reach more people and sell more? Use Twitter.” The same goes to you too. And you don’t have excuses – if you don’t know how to use it, learn. That’s how the best digital marketers do it.