#1 Establishing Intrapreneurship
See the big picture. Have a vision. Sweat small things. Everything is correct. But you should take this into the next step, and that is turning your employees into entrepreneurs also, inside your own company. They should also take part in your business strategy, at least have an opinion. Sometimes for example sales people could have the answer to some questions, as they’re in constant contact with your clients. Listen to everyone. Let them be part.
#2 Look for the experts
If you really don’t have knowledge on that subject, go look for the experts.
Of course you can’t know everything, you are no god. You should then look for advice! Don’t try to solve everything by yourself, or just asking help to your friends. Sometimes it’s just the right time to call someone who really knows what he’s doing.
#3 Talk to your customers
Have an accurate email list. Don’t spam them. Just get on your email real fans, people who really want to be there. Give them an easy way out of that subscription, if they want to unsubscribe, it should be easy for them to do so. Take advantage of your readers and ask them feedback, read your email statistics so you can find out some really valuable data on your possible customers. Are they reading your emails? Are they interested in what you’re saying but they never buy you anything? Of course, if you don’t really know the tools or how to do this, go back to #2.
#4 Listen to your customers
Besides talking to them, social media can help you create a conversation. Listen to their comments, read learn from their behavior and their interest on your content. Show your brand, and find your customers on facebook, twitter, instagram, or pinterest (now snapchat too). If you don’t know how to create these contents or to manage your brand’s social network, go back to #2.
#5 Get out of the shadows
If you have something new, or something that is worth for the world to know, just let them know. Write about it and call the press. Someone will be interested. If you don’t have the contacts or you don’t know how, go back to #2.
Finally have your website updated. If your clients go into your website and find a heavy dino, they’ll thing your whole company is prehistoric. Image is not the most important thing, but almost. If you don’t know how to get your website updated, go back to #2.
Finally, everything is possible if you have the right expert by your side 😉
Pic copyright: https://www.flickr.com/photos/christophebenoit/21666276190/