With rumors about its imminent demise floating around the Web, it looks fair for regular folks to ask why marketers feel so fond of Google Plus. Once wrongfully and almost maliciously labeled a “Facebook killer”, the social network from the Mountain View guys never seemed to catch on with the mainstream audience but was fiercely adopted by anyone remotely related to social media marketing. What is the rest of the world missing out here?
The answer is pretty simple, actually. Being in Google Plus is amazingly beneficial for the online marketing strategies of small businesses. Why? Well, remember that kid in your neighborhood that owned a football and only allowed you and your friends to play if and only if you followed his rules? That’s precisely what’s going on here. Basically, Google will provide you with certain advantages SEO-wise – as long as you play according to its whims.