Nowadays you can’t skip online communication. Everyone and everything is there. People don’t look for a product or a service provider on the streets anymore, and they for certain won’t call you or knock on your door for you to sell them. So, which are the weapons you should have at hand when it comes about this war? Today, we’re going to talk about social media tools.
Social Media is not just Facebook. Of course if your business doesn’t have a fan page you should really reconsider if you just want to step out of the market. Unless you are a service provider, and in that case you are the exception that confirms the rule. Facebook is a war itself, and we have a lot of recommendations for you to take into account.
- First of all, you should create and share real, useful content. Don’t overwhelm your fans with nonsense, just give them what they’re really looking for to get.
- Videos, gifs, images are well positioned by Facebook algorithm so you shouldn’t just post text and links. Although you should keep on adding links, links that connect your fan page to your web, because in the online world, everything is connected, and your facebook community could increase a lot your web traffic.
- Yes, it’s all about a community, because your fan page shouldn’t be a one sided communication tool, but a bilateral one. Take advantage of what your fans have to say about you and your products, chat with them, be accessible, be their friend.
But we’re not going to focus only in Facebook when it comes to social media. Depending on your product or service’s field, think on what social media channels are more accurate. For instance:
- Twitter: if you have a twitter account you have to be there all the time. Consider tweeting 3 to 5 times a day, at least. For trending companies that follow tendence, it’s great. You can take advantage of latest news and trends.
- Instagram: is your brand so careful with aesthetics, design, art or beauty? Then this is your network.
- Snapchat: for young brands, whose target are young people, and if you like to innovate on the largest network nowadays, that had won twitter the first place.
- Youtube: if you have to show everything in videos. Let’s say you’re a restaurant and want to show your dishes cooking, or you are a singer and want to show your .
- LinkedIn: ideal for b2b services. You can reach every top manager here, looking through the filters you can access data by company or area, or just by name.
Step by step. You can’t handle everything from the day 1 by yourself. Prioritize what you’re going to do first. Or ask for help from the experts. Which weapon are you going to start with?
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