5 crucial reasons why your business should be on Twitter

Many of the clients that come to Lis7o asking for our help always remind us of the same – “don’t forget to set up/adjust our Facebook page!” Almost all of them have already understood Facebook’s importance in digital marketing and creating engagement. Yet, when we propose that they should expand their businesses to Twitter, most owners are in disbelief – or they refuse instantly.

Small business owners tend to see Twitter as a time-sucking platform that doesn’t do much for them. But that’s so far from the truth that the we are almost tempted to call it “a blatant lie.” Without going dramatic, here are the reasons why we believe that (and why we think your small business needs a Twitter profile now).

5 things to do when taking your business online

We won’t bore you by saying that your small business should be on the Internet by now, because chances are you are already worn out of hearing it. But we will certainly tell you that going online isn’t just having a website and setting up a Facebook page. Of course, both of those are important steps towards an online marketing strategy by won’t take you anywhere if you don’t do other stuff.

What should you do, then? You can start with these 5 things and build upon that.

Lis7o becomes silver sponsor of L.A. Small Business Expo 2015

Los Angeles, CA, Tuesday 3rd 2015 – Lis7o, an LA-based digital marketing agency, announced today it will be a silver sponsor of the 2015 edition of the Small Business Expo, the nation’s largest small business networking and learning event. The event will be held in November 5 at the California Market Center in Los Angeles, California.

Want to stay relevant? “Mobilize” your business with these tips

Not so long ago, many marketers insisted that a successful business couldn’t exist without a good digital strategy. “Build a great site” we said. “Talk with your customers on Facebook” we advised. “Learn some SEO, for Christ’s sake!” we shouted in frustration. But now that all of those tips are already common sense, there’s another more relevant message for small businesses owners out there – go mobile.

It’s not precisely an original suggestion. We’ve seen mobile devices go from new toys for a few to ubiquitous tech. Now we all share our photos, check the news and watch videos from the palm of our hands. Basically, everything’s going mobile and the things that don’t are soon forgotten. It’s pretty obvious that small businesses should be there too!  That’s precisely why you should mobilize your business. But what the heck does that mean?

15 things to do when creating the first site for your small business

You know your small business won’t exist for most people until you get it online. Having your own business site is essential to get new customers and promote your services and products. Yet that’s easier said than done. Having a good site isn’t just a matter of design – it’s a matter of planning and understanding what are you try to tell with it.

Adjusting a company site to meet such standards isn’t easy, so imagine what happens when you do it for the first time. Are you in that position right now? Don’t worry. We at Lis7o are ready to give you some tips to get the first website of your small business up and running. Follow these steps and you’ll be closer to a great site!

How ad-blocking is changing the digital marketing landscape

After years and years of money losses, strong criticism and even lawsuit threats, the marketing industry has finally found who’s to blame for ad-blocking – itself. At least that’s what the Interactive Advertising Bureau (IAB) posted yesterday admitting that the industry had “messed up” with its hunt for data and profits.

“Looking back now, our scraping of dimes may have cost us dollars in consumer loyalty” wrote Scott Cunningham, senior VP-technology and ad operations at the IAB, in a long-awaited self-critical text. The post hints that marketers finally seem to acknowledge what’s driving users to install ad blockers en masse – a greedy monetization of the Web that has sacrificed the user experience just for profit.

Struggling to engage? Here are 3 ways to finally do it

A recent report has found that 72% of content marketers see 2016 as the year in which they’ll actively try to create more engaging content. Well, I don’t know about you but I think most of us are already in that train. Unfortunately, many of us are struggling to get it done and the train is going off the rails.

Creating engaging content – especially when marketing a small business – is one of the hardest things you can face. So, what can you do? Probably a lot. Whenever something isn’t working, the solution isn’t one-dimensional. You can change the tone of your blog posts, create more visual content, establish a new kind of strategy for your social media. And you can also try one of these.

Why you should delete some of your old content

In the age when content is king, thinking about deleting content might seem like crazy. Why get rid of articles and blog posts that may be driving traffic to your site? Because they might be causing more harm than good. We won’t argue that perhaps you have some old content that is actually valuable, that drives traffic and ranks well in search results. But chances are that most of your old content is obsolete by now – and it may be something that’s holding you back.

Not so long ago, we all grew accustomed to post up to 5 or 6 300-word articles per day. It was the way content worked then – keyword stuffing, link building, more quantity before more quality. But times have changed a lot since then. The updates applied to Google’s algorithm over the past years have tried to shift the focus from quantity to quality, penalizing sites that won’t adhere to the new rules.

The results? We are all writing longer and longer posts capable of providing actual value to the reader. A 300-word article isn’t enough anymore and most of us have played along. But many of us have forgotten about something – our old crappy content is still online. And Google doesn’t forget that easily. So, perhaps it’s time for you to analyze your old content to check if it isn’t hurting your site’s SEO without giving anything in return. Here’s how to do it.

5 ways to work on your brand’s online reputation

Selling products online? Offering your services on the Web? Trying to stand out in the digital jungle we call the Internet? Then you’ll definitely want to keep an eye on your reputation – you know, the things people call behind your back. A good reputation can open unimaginable doors for your business. A bad reputation can shut them tight, for good and in your face.

People are already used to research companies before purchasing their products or hiring their services. That’s especially true for small businesses, which many times are virtually unknown to customers. If this is your case, then knowing how to handle your reputation online is crucial. Here are some tips to do it.

Christmas is already here – at least for marketers

We already warned you a couple of days ago – people are already thinking about Christmas. We know, October isn’t here yet but people are evidently getting more anxious about their Holiday shopping! Or perhaps they love to plan way ahead of time. Be it as it may, there’s someone that should already be prepared by now – you.

It’s not just a Pinterest thing. A recent report from from marketing software company SteelHouse says that almost 48 percent of the people surveyed are done with their Christmas shopping before Cyber Monday. And if that isn’t shocking enough, check this – 25 percent of them said they start buying gifts before Halloween!

With such numbers, it shouldn’t be surprising that many businesses are already preparing for the Holiday season – and some are already pushing Christmas content and promos! The competition is fierce out there, so there are some things you should be doing right now (and some that you should have done already but that’s OK, there’s still time to catch up). Here are some of them!