If your site is not SEO-optimized, it won’t matter if your mother, the police or the devil itself is looking for you – no one will ever find you. The SEO world may appear to you as terrifying as the Upside Down, but if you take care of it from the beginning, you’ll be safe. You’ll have to elaborate a plan, though, and stick to it no matter what, because any mistake will take your site away, and your clients with it.
When Joyce and Hopper are taken in for questioning they’re under a lot of pressure, a situation awfully similar to what Google will do with your site. They’ll take everything into account. From day one, your site starts to collect points, or to lose them.
Google can be a really good fellow, or can become into a horrible companion, and when this last thing happens, how can you fight the monster? How can you prevent your site from being taken away? Do you remember when Nancy and Jonathan get ready to save Will? All the ammo and arms they gather together to fight the monster? The boys couldn’t have beaten the monster by themselves. They counted on lots of people and tools to help them. Well, this is similar.
At first, Lucas is annoying, we know. And so does link building. Nobody understands what it really means, and it’s really hard to get someone with the necessary expertise on this subject that’s both affordable and available. But it’s worth it.
Quick definition: link building consists on getting other sites to link to yours, so that Google starts to see your site as relevant, and ranks it better. If you decided to take arms by yourself, here’s an article that may be of good use to you: http://backlinko.com/high-quality-backlinks
Reddit for keywords
Reddit is like Eleven to us. No matter how brilliant of a keyword planner it is, Eleven is the best (sorry, Reddit is the best). You’ll be able to perform a search about your brand’s topics, or the product you’re trying to sell on your site, and in 5 minutes, you’ll definitely get access to some brilliant new keywords to work on.
Old content is the worst!
If you are trying to reach your clients with a site that is not completely updated, it will be similar to trying to connect with your son through the wall, as Joyce tried with Will. It’ll drive you crazy! So you should update and repost your old content frequently. Old content that’s left untouched is penalized by Google on their ranking.
Your content should have at least 1800 words
Winona Ryder’s character is angry, nervous, and nobody believes her, but she struggles to find her son anyway. When you get to write this much as 1800 words, and nobody believes it’s going to work, and everyone tells you it’s a waste of time, don’t listen to them, you’ll get awesome results!
The thing is that Google is like the real world to Eleven. It’s a mess, she can’t communicate effectively with all that noise and chaos. But if you jump into the SEO bathtub, you’ll find that clear communication and better positioning on Google’s results is not that impossible. You can make it!
Pic copyright: https://commons.wikimedia.org/wiki/File:Stranger_Things_logo.png