Twitter is changing – and here’s why you should care

Twitter has died over the weekend and now it’s attempting to come back to life. After a Buzzfeed report that said that Twitter was getting rid of its traditional feed, the platform fell victim of one of its own death hoaxes. Users, feeling that the company was betraying them by putting the real time feed to a rest, were outraged and the fury was so intense that Twitter’s CEO Jack Dorsey had to appear to appease the nervous breakdowns sweeping through the site.

Dorsey said that Twitter was “live” and that the company is always listening its users feedback. “We never planned to reorder timelines next week” he said. But with investors putting pressure to make Twitter profitable and the company shares reaching an all-time low on Monday morning, the Twitter we now know is surely on a way for big changed. Ironically, those changes are starting today, when the company is rolling a new version of… yup, you’ve guessed – its timeline.

Dusting off your brand – 4 tips to reinvent it

You may be among the many, many people that believe a brand reinvention is only needed when everything else fails. Well, you should get your facts right! Though is quite obvious that a reinvention is the only way out for an almost broke company,  pretty much every business out there will benefit from a partial or total reinvention in one point or the other. Rebranding is one of the key to success, especially today when everything and everyone is constantly changing.

Should you do it, though? If you haven’t changed for a while, then most definitely. A fresher approach to what your small business actually is can help you reach your true audience and finally start the elusive way to the top. Does that mean that you have to throw out all your brand is about now? Not precisely. It’s just a matter of knowing what to change and how to do it. Fortunately, we’ve made a list to help you with that (you can thank us later).

5 New Year resolutions that can make your small business succeed

Yes, we know that the New Year started 15 days ago. And yes, we’re also aware that you most probably have already made your resolutions for this year. Yet, we feel confident that following 5 are a worthy addition to any small business owner’s list, even when they come a little late. After all, we’re in January, 2016 has just begun and there’s plenty of time to make this your year. How? We told you already – by making these resolutions and really, really work to stick to them.

4 marketing trends you should watch for in 2016

Yeah, we’ve arrived at that time again where everyone is making predictions about what the next year will bring and what trend will be the next big thing. And since everyone else is doing it, why wouldn’t we do it? After a year with changes in all fronts and forms, 2016 promises to be a year in which big and small businesses alike should be prepared to embrace even bigger changes – or be devoured by them.

It has been that way for a while, so you shouldn’t worry about it – yet. What you should actually do is peek inside what most experts are identifying as the things that will make digital marketing rock, roll and everything in between during the next 366 days (oh, so you know, 2016 will be a leap year, meaning you’ll have an extra day for awesome marketing). Care to know what they are? Read on!

The 4 secrets you need to write perfect headlines

You know what really bother us? That a lot of great content dives head into the deep abyss of Internet oblivion. Well, we don’t know if it’s that dramatic but you get the point – countless articles are quickly dismissed and overlooked every second. And while many of them might deserve that fate, some are really worth checking out.

So, how’s that great articles aren’t translating into page views? The insane amount of articles on the Web should clue you in. But there’s also another issue at stake here – headline quality. If your headline is just another boring example of what everybody else is writing, then you stand no chance. On the other hand, a great headline may get you the clicks that are avoiding you like the plague.

5 things your small business needs for Holiday marketing

With Black Friday and Cyber Monday already behind us, there’s still time for small businesses to make some extra profit. Yeah, you guessed it, we’re talking about the upcoming Holiday season, yet another promised land for business owners. Unfortunately, all businesses in the country are rushing towards it, so it’ll be easy to get lost in the crowd.

How can a small business like yours stand out? How to prevent your shopping call to drown amidst the marketing noise? Tons of money to advertise would be one way. But there’re other ways to do so, as effective as paying for huge ads that jump off the screen. Which ways, you ask? Read on, we answer.

8 tips to rock the mobile e-commerce world

With most people already gone mobile to do practically everything, small businesses that sell their products online know for a fact they have to follow. Yet, as simple and clear as this is for many, there still are a lot of questions about how to do it. How can your business make the jump from the customers’ desktops to their pockets? It’s not a matter of trial and error nor it’s easy but it isn’t impossible either. Tips on how to do it abound in the Web. But they aren’t as essential as the ones below.

7 expensive marketing mistakes that can destroy your business

By now, you already know that you need to invest on online marketing to make your small business grow. But since money isn’t falling from the skies, you actually have to plan your investments – or risk losing a lot of cash. That’s because there are tons of common mistakes waiting for you to make them, errors that eat distracted business owners that don’t plan for breakfast. Here’s what you need to avoid!

How to repost your old content – and benefit from it

When we suggest to our clients that they should definitely feature a blog on their sites to start writing about their business and interests, they almost always protest. “I don’t have the time to do that” is probably the excuse we hear more often (though people get pretty creative when it comes to making excuses). But we always say that a sound content marketing strategy can get them very far and that it’s something worth investing in.

Besides, with a little imagination, you can reduce the amount of time you need to create compelling content. There are a number of tips and tricks to get the most out of every content you make and multiply their effect. One of the most effective ones? Reposting. Yeah, we know what you might be thinking – no one wants to read the same thing over and over! That’s true. But you’re missing the picture.

5 things your business need to do to succeed during Black Friday

Black Friday is fast approaching and as many of you already know, this is the time to go big to hit it big. The busiest shopping day of the year is an amazing opportunity to increase the number of retail sales. Of course, you have to understand that as with any opportunity, you actually have to plan something to stand out and make the most out of it.

Given the increasingly fierce competition any business has to face during this time, it’s extremely important to have a strategy to guide your efforts. But how should you design one? Here, let us help you with that with these tips.