Is it already time to market for Christmas? Pinterest says “hell, yeah!”

If a friend of yours told you that he is already picking Christmas presents, chances are you’d think he’s insane. It’s September! Who would think about that now? Many people, apparently. Or that’s what Pinterest is saying, at least. According to a recent blog post, Pinners are already searching and pinning gift sets and stocking stuffers – and marketers should be aiming at them as of today.

Facebook’s Dislike button: aren’t we worrying a little too much about it?

It’s nothing that surprising, really. Whenever a major web platform announces a seemingly huge change, everyone goes nuts about it – even if nobody actually knows what that change may mean. That’s exactly what happened earlier this week, when Mark Zuckerberg hinted at the possibility of the heavily-requested, always-controversial Dislike button finally coming to Facebook.

Kindly notice that we’ve said “hinted” since there’s isn’t a slight confirmation that said button will actually be coming to the platform. Some are already betting that Facebook wouldn’t dare to include such negativity button and that the social behemoth would be considering some sort of empathy buttons. However, most people are already talking as if the Dislike button was already a reality and, in fact, many are already pondering on the potential consequences (which, of course, will be disastrous).

Look, it’s understandable that oh-so-many people are worried about how that Dislike button might be a tool too good to be true for trolls to expand their cyberbullying reign. But aren’t we getting ahead of themselves? The lack of concrete information surrounding the supposed button hasn’t stopped millions of people from condemning its existence altogether – an existence that hasn’t been confirmed yet!

3 design changes to increase your website’s conversion

When we at Lis7o start talking with new clients about their ideas for their new websites, we mostly hear one request – make them beautiful! And though having a great-looking site is something we also look for our clients, we always remind them that design has to serve a bigger purpose. It’s not a matter of putting things just because they look nice – they have to contribute towards that goal.

Any business site exists to turn visitors into leads – and web design is key to increase the chances of success. It’s amazing how some minor design changes can impact the amount of leads you get. Sounds incredible? It’s not: a handful of design decisions can really make a huge difference for you. What decisions are those? Well, you’ll have to read the rest of the article to find out.

5 simple tips for a great Facebook ad

With every small business out there already having understood how essential Facebook advertising has become, getting noticed with a Facebook ad is really hard. This is especially true if you work on a crowded field, where an ad like these can be easily ignored. Don’t want to waste money in an ad that will be overlooked? You don’t have to – we can show you how to create a great Facebook ad! Just follow these tips.

The Dos and Dont’s of answering negative feedback on social media

We can all agree that social networking is a great way to engage with an audience and keep a healthy and ongoing relationship. You can increase your brand awareness, humanize your company and get in contact with what your audience actually needs and thinks about you. Naturally, there’s also a somewhat ugly side to social networking – the feared negative feedback.

As inescapable as death and taxes, you’ll eventually get negative feedback in your Facebook page or on Twitter or anywhere else. It’s a natural part of owning a business – you’ll run across someone that won’t like you or your message or whatever. So, the problem with that sort of feedback isn’t that the negative comment will be there for all to see. The problem is that you have to do something to show people that you actually care what they think, even if they don’t think you’re that great.

You can choose a lot of ways to address negative feedback but only a few ones will actually work in your favor. So, what do you have to do? And what should you avoid? Let’s check it out!

4 DIY SEO changes you should make on your site

You can put all your eggs in the content marketing basket, come up with an astonishing web design and have a tight social networking strategy to promote yourself but you’ll still need some basic SEO changes. Making some tiny adjustments on your site can make a huge difference on the amount of traffic you get from organic searches.

So, even when there’s people arguing that SEO today is more about user experience and less about keywords and tags, applying those “technical SEO” changes can help you reach an audience you might be missing. Don’t let that “technical” scare you. Those SEO changes are so easy to apply that anyone can do it. Ready to get the job done?

To scroll or to click, that’s the question (for web designers, at least)

For many of us coming from the above the fold culture, a long scroll site might come as an aberration. Yet we’ve come to see more and more sites using this navigation style to the point that it has long stopped being a trend to start becoming a default. But, should it? Living in an increasingly mobile scenario, the simple and concise answer seems to be ‘hell, yeah!’. Things, of course, tend to be more complex than this.

Being from the above the fold culture myself, I found that I don’t mind scrolling endlessly in certain occasions and definitely annoying on others. A totally unscientific research I just did shows that I’m not alone – people do care about the context to pick one over the other. So, though many people believe that we should start retiring clicks from our lives entirely, there’s still plenty of room for it on the Web.

And that’s when things get tricky for web designers. When to use one and when to pick the other? It’s a matter of taste or there are some hidden pointers to unveil that define whether use one or the other? There are more questions about this, I’m sure, but I’ll try to narrow down some of the things that will help you decide.

Want to sell more? Tell your brand’s story

Even if you’re new into this whole digital marketing thing, you’ve probably already read and heard about brand stories and how more and more businesses are using them to get customers. Telling stories has been one of the greatest staples in marketing for years, and it’s more important in the Internet era than it ever was. Why? Because a story can connect you with your potential customers on a deeper level, establishing a relationship that will be mutually beneficial.

Naturally, since marketers have been suggesting big and small businesses to get on board with the “tell a story” method to market their products for a while now, the marketing landscape is filled with them. Showing how products impact consumers and can improve their lives is so widely spread that it’s become common sense by now. That didn’t happen just because – there are a few strong reasons why everybody is doing it. And why you should as well.

Lis7o empowers new Win-Star Bed & Breakfast website

Beverly Hills. CA – August 24, 2015 –  Lis7o, an LA-based digital marketing agency, announced today the launch of the new website for its latest client, Win-Star Bed & Breakfast, a pet boarding and grooming company. The website has been developed to provide a better user experience to all visitors and to improve the company’s digital image.

J&I Design presents new site developed by Lis7o

August 20, 2015 –  Lis7o, an LA-based digital marketing agency, released today the new website for J&I Design, its latest client. Shining with a modern appearance and an easy-to-navigate structure, the site for the pillow design company serves now as both the communication channel and the marketplace for J&I Design.