3 online business measures you should stop worrying about

We marketers love numbers. We take closer looks at them, use them on reports, create strategies around them and have eternal discussions around their meaning. But even with the unconditional love we have for them, numbers can be pretty deceiving. In fact, there are some of them we should forget right now, simply because they don’t do nothing for us. It can be pretty hard, we know, because we have grown accustomed to measure them over and over again.

But, for marketing’s sake, it’s time to leave them behind. If you really want to understand your small business marketing and the value you’re actually putting out there, it’s time to let these 3 apparently important measures go their ways.

Lis7o wows with Advanced Cleaners new website

Woodland Hills, CA – August 14, 2015 –  Advanced Cleaners, a dry cleaning store with more than 30 years in the business, announced the launch of its new website as a result of a collaboration with Lis7o. The website has been developed to provide a better user experience to all visitors. Thus, the site includes responsive design, improved navigation, and enhanced functionality to establish itself as the main communication channel for all clients.

Lis7o presents Avenue 26 Small Animal Hospital’s new site

Los Angeles, CA – August 12, 2015 –  Avenue 26 Small Animal Hospital, a complete pet hospital in western Los Angeles, is glad to invite visitors to browse its new website. The website has been developed by Lis7o to provide an user-friendly experience with modern appearance, responsive design, improved navigation, and enhanced functionality, which allows customers to contact the hospital in a more straightforward manner.

Vertical video – from laughing stock to rising star

The days of mocking those suffering Vertical Video Syndrome are passing by, whether you like or not. Once laughed at and accused of not understanding how a simple video works, people using vertical videos are now seeing how tables are turning. And all thanks to digital marketing and its paladins, which are now using the videos trapped between wide black bars to advertise to mobile users.

EarthWise Pet Supply Anaheim launches new website

Anaheim, CA – August 10, 2015 –  EarthWise Pet Supply Anaheim, a local all-natural pet supply, grooming, and self-wash store part of NPM Franchising, is inviting visitors to browse its new website. The new website has been developed to provide an user-friendly experience with responsive design, improved navigation, and functionality, which allows customers to access to a direct contact with the store.

4 ways to make your blog get the traffic you want

Let’s say you have a new site for your small business and as per a friend suggestion, you threw a blog in there. You overheard someone talking about how content is king and you thought it’d be cool if you could crown your own king. Then, you work hard for your first blog posts – you researched, wrote, linked and picked all the images. You publish and admire it – it’s perfect.

But what happens after you do this over and over again without any results? Why people aren’t rushing to your blog or subscribing eagerly to your RSS? Wasn’t a blog the essential ingredient for a well-cooked SEO strategy? Well, the blog is essential, alright. But a blog in and by itself doesn’t mean more traffic, not instantly and not in the long run. And that isn’t the most important thing you can worry about your new shiny blog, because having one isn’t about traffic but some other reason altogether – visibility, conversions, branding.

Of course, you can’t get those things without traffic. But traffic is the mean to get it, not the goal. And not all traffic will serve the goal you’re after. You can get thousands of visitors to your blog every day and still don’t achieve anything, simply because the wrong crowd is hearing. So, it’s not only a matter of attracting traffic – any traffic – after all. Writing a blog is more like a craft that looks to wow the right people to achieve a higher goal.

Keep that in mind before starting to perfect that craft. Blogging just for the sake of it doesn’t work for anyone. Getting traffic doesn’t mean you are doing great. You have to go beyond. But we’ll worry about that later. First, you have to think about what can you do to get that right kind of traffic your blog isn’t getting. So, what should you think about? These tips can help.

Twitter Collections – an exciting and social way of selling products

Though it has been around for almost two months, people is just recently finding out about Collections, a new Twitter feature set to revolutionize the way we shop online. Developed to “make it easier to discover products and places”, the feature is slowly popping up in the US for a few selected curators and appears as  new step into the e-commerce field for the company.

After introducing the Buy button last fall, Twitter knew it wouldn’t be enough – after all, who buys something based on one single tweet? That’s where Collections comes in. The idea is fairly simple: to create pages around certain products to provide more information. Basically, it’s like having the product page of an e-commerce platform right in your Twitter feed (a smart move for the company, that’s obviously seeking to increase the time its users spend on the site.

4 elements your business site should definitely have

Have you ever visited a website for the first time just to click away as quick as you can? Of course you have! There are tons of ugly or unusable sites out there, so chances are you come across many of them – even today! Naturally, you don’t want your business site to cause that to your visitors. You surely need your visitors to stay and learn all about your product and services and – eventually – buy you something.

Well, we got news for you. That’s not gonna happen if you don’t have a top-notch site. In other words, you need amazing images, vibrant colors, a minimal and unobtrusive UI and a structure that let’s your visitors seamlessly wander about the site. Miss one of these and all your efforts will amount to nothing. There’s no way to tell which element is more important than the other but one thing is true – you can’t build a good website without smartly planned foundations.

That’s why we made a list of 4 elements your business site should definitely have to entice visitors to stay and read more about your small business. Want to know which ones? Read on!

Google finally admits that Plus isn’t (and won’t ever be) a Facebook rival

It finally happened. It was a matter of time, really. And on Monday, it did happen – Google announced that it won’t keep forcing people to create or use a Google Plus account to access other Google services. Yes, YouTubers, your complaints have been heard.

Just like Google posted it on its official blog: “People have told us that accessing all of their Google stuff with one account makes life a whole lot easier. But we’ve also heard that it doesn’t make sense for your Google+ profile to be your identity in all the other Google products you use.” Additionally, the company has promised that it’ll make it easier for people to delete Google Plus profiles that were forced upon them.

I’m blogging! Now what? – 5 tips to promote your content

What a wonderful world it’d be if we could put a blog online, write content for it and sit back to see how people start visiting one after the other! But you and I know that that’s a sci-fi scenario that nothing have to do with the daily hard-working of a blogger working for marketing. So, that brings up the question – how do you do to actually have people coming over to your site? How do you make your content reach your audience and go beyond?

As always, there aren’t magical solutions (and, in fact, we’re very far from magic here – only hard efforts will do!). After posting comes the really hard part: the promotion. Fortunately, there are certain guides and tips that have worked very well in the past and from which you can benefit. Here are 5 of the most useful ones.