We marketers love numbers. We take closer looks at them, use them on reports, create strategies around them and have eternal discussions around their meaning. But even with the unconditional love we have for them, numbers can be pretty deceiving. In fact, there are some of them we should forget right now, simply because they don’t do nothing for us. It can be pretty hard, we know, because we have grown accustomed to measure them over and over again.
But, for marketing’s sake, it’s time to leave them behind. If you really want to understand your small business marketing and the value you’re actually putting out there, it’s time to let these 3 apparently important measures go their ways.