Let’s say you have a new site for your small business and as per a friend suggestion, you threw a blog in there. You overheard someone talking about how content is king and you thought it’d be cool if you could crown your own king. Then, you work hard for your first blog posts – you researched, wrote, linked and picked all the images. You publish and admire it – it’s perfect.
But what happens after you do this over and over again without any results? Why people aren’t rushing to your blog or subscribing eagerly to your RSS? Wasn’t a blog the essential ingredient for a well-cooked SEO strategy? Well, the blog is essential, alright. But a blog in and by itself doesn’t mean more traffic, not instantly and not in the long run. And that isn’t the most important thing you can worry about your new shiny blog, because having one isn’t about traffic but some other reason altogether – visibility, conversions, branding.
Of course, you can’t get those things without traffic. But traffic is the mean to get it, not the goal. And not all traffic will serve the goal you’re after. You can get thousands of visitors to your blog every day and still don’t achieve anything, simply because the wrong crowd is hearing. So, it’s not only a matter of attracting traffic – any traffic – after all. Writing a blog is more like a craft that looks to wow the right people to achieve a higher goal.
Keep that in mind before starting to perfect that craft. Blogging just for the sake of it doesn’t work for anyone. Getting traffic doesn’t mean you are doing great. You have to go beyond. But we’ll worry about that later. First, you have to think about what can you do to get that right kind of traffic your blog isn’t getting. So, what should you think about? These tips can help.
